Coherence: How Telling the Truth Will Advance Your Cause (and Save the World) is just about to start shipping—and now is the time to pre-order to save your copy! Amazon.com is taking orders and will start shipping very soon.

Targeted toward readers responsible for marketing, fund-raising, public relations, enrollment or otherwise telling a university’s story, Coherence is an airplane-ride read for anyone interested in navigating relationships and communicating with internal and external audiences. In it, Rick argues that, “Branding is no longer sufficient to meet the changed needs and expectations of today’s audiences. Our understanding of branding needs to align with the fact that how our audiences see and experience us is who we are. When we start to tell that truth, we start to achieve coherence.”

We welcome your comments and experiences with Coherence. Talk to us here, on Facebook, Twitter, or find Rick on LinkedIn.

Thanks to everyone who helped make this book possible. We look forward to our upcoming conversations with you about what coherence can do for you and your institution.