We will treat each great cause as our own.

Our mission is to help great causes succeed. In order to fulfill that mission, we must appreciate and believe in our client’s causes—not from a position of shallow understanding, but with empathy and respect. 

We will embrace the differences in each client.

RHB is focused on a particular kind of great cause. Instead of casually focusing on how institutions are alike, we will diligently seek how they are different in order to identify the one true position in the universe that they occupy.

We will appreciate the contribution of each client.

We will appreciate our own expertise as marketers by respecting the expertise and responsibilities of our clients. Each client brings something to the equation that we do not. The contributions of the client are as important as our own.

We will be good stewards of our client’s resources.

Our clients will value our talents and we will respect their resources. Our clients come to us for things they cannot do. If something is left undone, we will provide our counsel with an eye toward the assets of the institution. This will be a primary measure for how much our clients trust our expertise.

We will strive to ‘make a dent in the universe.’

Our team will dream on the client’s behalf—big dreams that will help them reach the audacious goals set forth in the vision and mission of each institution. We will do this with heart, knowing that every opportunity is precious.

We will recognize every waking moment as an opportunity to learn.

The RHB team will be observant beings. From excellent services to well-designed experiences to objects of beauty, we will allow them all to guide our hands and hearts to fulfill great causes.

-Sam Waterson is the Executive Vice President and Creative Director of Richard Harrison Bailey/The Agency. Follow him on Twitter @slwaterson.