Move over, Andy Dunn. Hosain Rahman may have “upped” you in the apology department. (I still like you, Andy.)

I bought a Jawbone UP wristband for Tammy to give me for Christmas this year. Before I even had a chance to use it, Hosain sent his “deepest apologies” for its not living up to expectations. He regrets “any disappointment” they’ve created for the “our community of users.” They’ve discovered some production issues and software snags, so they’re giving us a full refund, but letting me keep and use the UP for free. They’re even continuing to improve the app while they make improvements to the product and re-launch. 

My NBF Hosain says he’s doing this “to offer peace of mind.” But what he’s already done is gain my loyalty. Smart guy.

-Rick Bailey is the principal and founder of Richard Harrison Bailey/The Agency and author of Coherence: How Telling the Truth Will Advance Your Cause (and Save the World). Follow him on Twitter @RichardHBailey.