At our weekly team meeting this week, I asked Julianne about her trip to Las Vegas last month. She went to see Cirque du Soleil’s Ka and she told us that it was probably her favorite Cirque show ever. Naturally, we were interested in why that was so.

Then I asked the group, What makes the experience of Cirque du Soleil shows so special and memorable? Without much thought, three great answers were cast on the table:

            • They do things I couldn’t even conceive of.

            • They do dangerous acts.

            • It’s all surprising and you just can’t anticipate what’s coming next.

I want our firm to be just like that. I hope our clients feel the same way when they work with us at RHB/The Agency. I hope our service and ideas keep them on the edge of their seats. Don’t you want that for your customers?

-Rick Bailey is the principal and founder of Richard Harrison Bailey/The Agency and author of Coherence: How Telling the Truth Will Advance Your Cause (and Save the World). Follow him on Twitter @RichardHBailey.